[Consumer] (PPT) L.E.K.’s Media Consumption Survey
L.E.K.’s Media Consumption Survey polled over 2,000 consumers, asking them about their general media “diet,” from ereaders to online video. The results? Ereaders are big, older folks are into the Internet, and online radio is finally reaching the mainstream.
Most of this isn’t huge news but the statistics are pretty striking. For example:
- 32% of users listen to an average of 5.8 hours of Internet radio a week, a huge jump.
- iPod owners consume 8.9 hours of media per week while e-reader owners consume 18.2 hours of new media per week. That means e-readers have a captive audience.
- Folks aged 50-64 use 8.3 hours of Internet per week compared to 24-39 year olds who use it for 6.8 hours.
In related news, kids are huge multitasks with at least 30 percent reporting they watch TV and listen to music while online. The study also concluded that TV is the media of choice for most folks while box office numbers are highly fragile and there is a chance that theatre and box office sales could tank in the next few years.
Obviously 2,000 respondents is a fairly low sample size but even given issues of self selection and potential skewing towards the an middle class audience it seems they got some fairly decent data on browsing and media consumption habits. Now excuse me but I have 3.6 more hours to surf the Internet to meet my age quota.
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"Consumer" Other Trends in this category
| Simultaneous Web Surfers and TV Watchers | 2010/03/18 |
| 90% of Local Shoppers Search Online First | 2010/03/17 |
| Twitter Users Not So Social After All | 2010/03/16 |
| The New Japanese Consumer | 2010/03/15 |
| (PDF) Consumers Do Not See ‘Green’ As The Only Purchasing Factor | 2010/03/11 |
| Can Luxury Brands Make Friends ? | 2010/03/10 |
| Consumer Credit Rises For First Time In Year | 2010/03/09 |
| Mobile Users Want Personalized Services | 2010/03/08 |
| (PDF) The Millennials: Confident. Connected... | 2010/03/05 |
| (Video) The State of the Internet | 2010/03/04 |


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Monthly Trend Report 2009
2009년 12월 : (12.2009_TRENDBIRD) Monthly Trend Report_Sample
2009년 11월 : (11.2009_TRENDBIRD) Monthly Trend Report_Sample
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Annual Trend Report 2010 (샘플보고서 다운로드)
연간 트렌드 보고서 2010 소개 : (Intro) Annual Trend Report 2010
(01) "마케팅 / 비즈니스 / 컨슈머" 리포트 : (Marketing_Consumer) Annual Trend Report 2010
(02) "모바일 / 휴대폰 / 텔레콤" 리포트 : (Mobile_Telco) Annual Trend Report 2010
(03) "그린 / 친환경 / 대체에너지" 리포트 : (Green_CleanTech) Annual Trend Report 2010
(04) "인터넷 / 소셜미디어 / Web2.0" 리포트 : (Internet_SocialMeda) Annual Trend Report 2010
(05) "투자유치기업 / M&A / IPO" 리포트 : (Money_Funding_M&A) Annual Trend Report 2010
(06) "디자인 / 미래컨셉 / 디자인제품" 리포트 : (Design_Concept) Annual Trend Report 2010
(07) "아이디어 / 신제품 / 혁신제품" 리포트 : (Idea_NewProduct) Annual Trend Report 2010
(08) "헬스케어 / 바이오 / 의료기술" 리포트 : (Heatlhcare_BioTech) Annual Trend Report 2010
(09) "자동차 / 교통 / 운송기기" 리포트 : (Auto_Vehicle) Annual Trend Report 2010
(10) "럭셔리 / 패션 / 뷰티" 리포트 : (Luxury_Fashion_Beauty) Annual Trend Report 2010
Thanks, The Trendbird Team.
TRENDBIRD / Flacebo Corp.
(Future Trend Research & Consulting)