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  " pay "   3 - Trends Spotted...

  1. 2009/10/21 Infographic about CEO Compensation
  2. 2009/09/09 The Price of a Marketing Lead
  3. 2008/09/30 Highest Paid CEO? Merrill Lynch

[Investing] Infographic about CEO Compensation


GOOD magazine's most recent transparency contest asked designers to focus their powers on showing CEO compensation in the United States.

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The above graphic, by Dee Adams, won top honors. Adams' graphic shows the eight CEOs with the highest compensations and the number of minimum wage earners that each respective CEO's compensation could have supported. Bruce Wasserstein of Lazard ltd. was the top earner at $133 million, or the annual salary of 8,866 minimum wage earners.

Below are the two runners up by Amanda Buck and Thomas Edwards, respectively.

Whether these salaries are justified, well, I'll leave that up to you to decide.

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[Business] The Price of a Marketing Lead


Valuing opt-in consumers 

Pay-for-performance ad pricing models are catching on among marketers dealing with issues of measurability and audience engagement. Impression-based media buys are giving way, in some cases, to cost-per-lead advertising.

Cost-per-lead advertising brings a new dimension to lead generation. Rather than turning to brokers of generic sales leads, marketers can entice consumers to opt in based on specific ads—and only pay for valid sign-ups.

According to the “Cost-per-Lead Advertising Data Report” from Pontiflex, marketers in North America were most likely to engage those leads via brand or community sites (51%). E-newsletters (31%) and free trial offers (9%) were also popular engagement vehicles.



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Cost-per-lead pricing varies by industry, and also by the amount of data consumers are willing to provide about themselves. “Basic fields” include such information as first and last names, e-mail addresses and postal addresses. “Premium” information, such as Twitter usernames and phone numbers, commands higher prices. On average, the cost per lead for basic info was $0.60 in North America between August 2008 and July 2009; the average premium cost per lead was nearly four times as high, at $2.27.


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Advertisers in the travel and nonprofit industries saw the highest average costs per lead for basic fields, at $1.40 and $1.33, respectively. But the highest costs for premium fields were in the technology, health and entertainment industries, each paying at least $3.00 per lead.

“As is true for landing pages deployed in banner and search campaigns, collecting more information increases drop-off and reduces lead volume,” according to the report. For that reason, cost-per-lead advertising best practices recommend “capturing basic information during the first contact with the end consumer, and capturing additional information over time as the brand builds a relationship with the consumer.”


[emarketer]

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[Investing] Highest Paid CEO? Merrill Lynch


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NY Times (http://www.nytimes.com/inte...)
Even in the aftermath of the sub-prime mortgage fiasco at Merrill Lynch, John Thain signed on with a compensation package that totaled almost $83.8 million, making him the highest paid chief executive in America.

Overall, the financial industry annually pays their CEOs small fortunes. The heads of four financial companies -- John Thain of Merrill Lynch, Lloyd Blankfein of Goldman Sachs ($54m), Kenneth Chenault of American Express ($50.1m), and John J. Mack of Morgan Stanley ($41.4m) -- were among the five highest paid CEOs in research conducted by NY Times and Equilar.

This graph shows the total compensation awarded to the 10 highest paid CEOs in 2007. Total compensation includes: base salary, cash bonus, perks/other comp., stock awards, and option awards.

In April 2008, the NY Times reported, "The chiefs of the 10 largest financial service firms were awarded a combined total of $320 million last year, even though the firms reported mortgage-related losses that totaled 55 billion and wiped out more than 200 billion in shareholder value." Now, as debate swirls around the $700 billion dollar bailout plan, congress is deciding if companies should be allowed to give "golden parachutes" to executives and establish rules to revoke bonuses awarded on bogus claims. They are also looking into the possibility of putting a cap on executive pay. —Natalie

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Innovation By Acquisition2010/03/12
SiBEAM Raises $36.5M for Wireless Video Transfer2010/03/11
(Trendbird) eBay Acquires The World of Good2010/03/10
Pandora Was Saved By The iPhone, Now It's Thinking IPO2010/03/09
Travel Organizer TripIt Raises $7M more2010/03/08
Investors Bet Big on 'Freemium' Business Model2010/03/05
Carbon Emissions Meets Financial Reporting2010/03/04
(M&A) Google Buys Picnik for Photo Editing2010/03/03
(Trendbird) Reply.com files for $60 Million IPO2010/02/24
(M&A) Walmart Acquires Online Movie, Vudu2010/02/24

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