Not too long ago, Toyota reigned as the seemingly untouchable hybrid leader. That dominance — in terms of both market share (50 percent of hybrids sold in the U.S.) and mindshare (no alt-fuel vehicle on the market is better known or more widely recognized than the Toyota Prius) — means that as the Prius image takes a beating, other models across the spectrum of green cars will also get bruised.

Mike Omotoso, senior manager for J.D. Power and Associates’ global powertrain unit, told me the firm plans to lower its hybrid and electric vehicle forecast for 2010, although it has yet to determine how big the hit will be. For the first two months of this year, the hybrid share of light vehicle sales hovered at around just 2.3 percent, compared to 2.8 percent for all of 2009 and 2.4 percent in 2008, according to Omotoso. That’s due to a number of factors — including high unemployment, a weak economy and the biggie: gas prices. But the Prius and its technical troubles loom too large to ignore.

Prior to 2009, the Prius’ share of U.S. hybrid sales had slipped below 50 percent only once since 2005 — in 2006, when it dropped to 42 percent. But even that offers a sign of Toyota’s dominance in the hybrid space. Omotoso explained that 2006 marked “the first year for the Camry hybrid and the first full year for the Highlander hybrid. So other Toyota models cannibalized Prius sales.”

Regulators are only beginning to look into the most recent incidents. But initial reports suggest the problems may not have been linked to a floor mat that pinned down the gas pedal in other Priuses and prompted Toyota to issue a recall last year for 2004-2009 models of the hybrid. Last month, when problems surfaced with the regenerative braking system of some 2010 Prius models, Toyota attributed them to a software glitch.

Regardless of what investigators and Toyota may turn up if they check out the cars involved in this week’s incidents more closely, however, one thing’s already clear: Videos that zipped around the web and TV news shows this week of a visibly shaken driver, and quotes from the 911 call he made during the 23 minutes that his 2008 Prius hurdled at high speeds down a Southern California highway before a highway patrol officer helped him stop, aren’t helping to repair the reputation of either Toyota or advanced vehicles.

Given the Prius’ status as the poster child for hybrids, Omotoso explained, “consumers might think that if the Prius has a problem then all hybrids might be dangerous.” That concern creates one more obstacle for new vehicle technologies to penetrate the mainstream, as some car buyers may forgo experimenting with the next generation of green cars — among them plug-in hybrids and all-electric vehicles from General Motors’ Chevy Volt and Nissan’s LEAF to BYD Auto’s e6, Coda Automotive’s Coda Sedan and Fisker Automotive’s Nina — rolling out over the next few years.

That perception problem is a hurdle that many car makers can’t really afford in this nascent market. Plug-in vehicle developers are competing for a niche that’s likely to remain quite small for years to come. Nearly a decade after the Prius debut, hybrids still hold a single-digit sliver of the pie. And despite optimistic projections from investors like Warren Buffett, who has said he expects all cars will run on electricity by 2030, other forecasts suggest significantly slower adoption, mainly due to high price tags.

Lux Research forecasts that even if oil costs $200 a barrel in 2020, just 4 percent of vehicles sold globally will be all-electric or plug-in hybrid because of the high costs of the battery technology. According to Lux, plug-in hybrids could sell 3 million units per year by 2020 if the price of oil reaches those heights, while hybrids can be expected to sell that many by 2020 regardless of oil prices.

In addition to presenting a challenge to companies vying to win over consumers to advanced vehicles, Toyota’s ongoing troubles also highlight a need for the government, the auto industry and even drivers to collect and manage (or in the case of drivers, to file), vehicle safety data and complaints in a more open and timely manner. Noting in prepared testimony that regulators and Toyota had received complaints of unintended acceleration in Toyota models seven years ago, Consumers Union is issuing that challenge – to increase transparency of vehicle safety data – in a hearing this morning on the National Highway Traffic Safety Administration’s oversight operations. As much as technology may be part of the problem with Toyota’s vehicles, it could also be part of the solution — helping identify problems before too many drivers are put in the situation of having to call 911 from behind the wheel of an out-of-control car.





[gigaom]

Acne can be a pain, especially if it persists beyond the teen years.  There are all kinds of washes, toners and creams to help clear up acne, but many of them leave the skin very dry and irritated.  Sometimes they do not even help with the original problem.  It can be very frustrating and embarrassing facing the world when you feel that you are not looking your best, particularly when you have been trying to resolve the issue.

This is where the Tanda Clear Acne Light Therapy Treatment may come in handy.  This device is made for home use and is said to deliver an acne light therapy treatment close to the type that you would receive at a clinic.  The Tanda uses a blue LED light to destroy the acne causing bacteria, which should help with existing acne as well as helping to prevent additional breakouts.     

The makers of the device claim that 90 percent of users say that the Tanda has helped reduce further breakouts and was helpful in lessening existing acne.  It is a relatively small device, but with a fairly wide face so it will treat a large area of your skin at a time while still remaining portable.  It does not get hot, so there is no chance of burning your skin and only turns on when it is pressed up against the skin.

Of course, as with any treatment, the results will not be the same for everyone.  It may be something to try though, if you have tried the conventional treatments and had no luck. (Buy here.)

Price: $250.00

[inventorspot]

The attitudes and behavior of Japanese consumers are shifting dramatically, presenting opportunities and challenges for companies in the world’s second-largest retail market.

After decades of behaving differently, Japanese consumers suddenly look a lot like their counterparts in Europe and the United States. Celebrated for their willingness to pay for quality and convenience and usually uninterested in cheaper products, Japanese consumers are now flocking to discount and online retailers. Sales of relatively affordable private-label foods have increased dramatically, and many consumers, despite small living spaces, are buying in bulk. Instead of eating out, people are entertaining at home. Workers are even packing their own lunches, sparking the nickname bento-danshi, or “box-lunch man.”

This fundamental shift in the attitudes and behavior of Japanese consumers seems likely to persist, irrespective of any economic recovery. That’s because the change stems not just from the recent downturn but also from deep-seated factors ranging from the digital revolution to the emergence of a less materialistic younger generation. An examination of the strategies of leading Japanese and multinational companies, along with interviews with more than two dozen executives of the most significant retail and consumer industry players, shows how consumers are changing and why (view our video interview with three of these executives, below). It also suggests the kinds of moves—such as rethinking relationships with customers and becoming more flexible about sales channels—that businesses must take to seize the opportunities created by Japan’s new normal.


How Japanese consumers are changing

Japanese consumers have long been both distinctive and reassuringly predictable. Unlike their counterparts in Europe and the United States, they eschewed low-priced goods, preferring high-end department stores and pricier regional supermarkets. They were willing to pay high prices for quality products, and their love of brands sparked the emergence of a mass-luxury market where owning expensive, exclusive products seemed essential rather than aspirational. This combination helped boost the country’s retail sales to an estimated ¥135 trillion ($1.48 trillion) in 2008, second only to the United States. Yet Japan’s consumers are rapidly changing, in four primary ways.


Hunting for value

Japanese consumers are reducing costs and questioning their famous inclination to pay for convenience: a September 2009 MyVoice Internet survey found that 37 percent had cut overall spending, while 53 percent declared themselves more likely to “spend time to save money” rather than “spend money to save time.” In apparel, high-end department stores concerned about the vanishing shopper have started leasing space within their stores to value-focused competitors such as casual-clothing chains Uniqlo and Forever 21, hoping that this will revive customer traffic. Japan’s leading skin care companies are more aggressively introducing lower-priced products. Luxury-goods companies are watching a decade of growth disappear, with year-on-year sales declines of 10 to 30 percent.

What’s more, sales of private-label products are booming. Experience in many North American and Western European markets suggests that once people switch to private brands, they rarely change back. Japan is in the early stages of this transition: until recently, the private-label penetration rate was just 4 percent, compared with the global average of 20 percent.¹ Japan’s largest retailer, Seven & I, which operates 7-Eleven convenience stores and Ito-Yokado general-merchandising stores, expects private-label sales to grow by about 60 percent, to ¥320 billion, this fiscal year.


Spending more time at home

The Japanese used to spend little time at home, as a result of factors such as long work hours and small living quarters. Yet almost 50 percent of a representative sample of consumers across a range of age groups and geographies are now spending somewhat or significantly more time there (Exhibit 1). The suddenness of this behavioral change has prompted a term for it: sugomori, or “chicks in the nest.” In fact, a September 2009 MyVoice Internet survey found that the top four ways people chose to spend their days off were surfing the Internet, watching television or reading the newspaper, sitting around the house, or listening to music. “I’ve seen people staying in more,” said Ernest Higa, CEO of Higa Industries, which operates Domino’s Pizza in Japan. “They’re not going out, because of the economic crisis.” (Hear more from Higa in our video interview, “Learning from the Japanese consumer—Three executive perspectives.”)

[mckinseyquartely]

Everyone knows that smoking is pretty unhealthy – even in Japan people are smoking less and less. But for me, when it comes to my debilitating addiction to cool gadgets, I’d be happy to carry highly radioactive cell phones, stare at staring women, or put one of these in my mouth. That is, as long as it’s only a Vitamin C cartridge inside.

I found this product via Flutterstream’s Twitter feed (Yes, you can buy this). The one being sold is the “Vitamin C” one, though it exists in “Coenzyme Q10″ and “Tarless Nicotine” (for you cigarette addicts out there) flavors as well. Mmm, I can finally throw out the Airborne.

Here’s how it essentially works:

• There’s an LED light so that you can look just as cool as other smokers around you (who’s second hand smoke is much worse for you than if you were smoking an actual cigarette).
• You breath in moisture from the air which gets turned into a smoke-like mist which you can breath out (presumably so you can continue to look as cool as all the other smokers you’re sitting outside with).
• Inside is a replaceable cartridge (the three types that were listed above).
• It doesn’t smell like anything, which means you can smoke indoors and have fun explaining to every other person you run into that “no, it’s not an actual cigarette, it’s just mist… no, see, it’s not a… no… right, but I’m telling you… right… it’s mechanical… and it… ugh, fine, I’ll put it out. See? Switch. Not fire. I just turn off a switch.”)

You do have to charge your fancy cigarette, which apparently takes 3-4 hours to do. C’mon, if they wanted to make it like a real cigarette (which it seems like they’re really trying to do with the LED light and the mist and stuff), then they should make it charge faster, so you can take a break every hour and take advantage of the extra breaks you should get (and deserve). Right?

And, while you’re at it, hanging out with the rest of the smokers, why not take a look at this company’s other product, “NoseMint”?

[tofugu]