[Business] Fashion and Futuristic IT Technology
| Oh, Fall Fashion Week. While the exclusive invite lists, overwhelming crowds and Bryant Park traffic can be irritating to those not on the A-list, we deal. Because, for people who covet the cloth, Fashion Week is the big reveal: a taste of the creative genius of some of today's top fashion minds and the fuel for our own style inspirations. For most of us, scouring fashion blogs or scanning through Style.com's runway photos does the job, but there's certainly room for improvement. So, this season, designers decided to utilize some of today's hottest technologies to give stylephiles a more immersive runway experience: 3-D: On its journey from movie theatres to home theatres, 3-D technology made a pit stop on the runway. The creative minds at Burberry Prorsum must have had Avatar on the brain when they thought of throwing red and blue glasses into the mix. Giving exclusive invitees outside the London area a more eye-catching perspective, the Burberry Prorsum show was streamed live in 3-D at specially designed viewing venues in Dubai, Tokyo, Paris and New York. (LA fashionistas got a tape-delayed version.) And while the novelty of the 3-D runway show got the media buzzing, it was the instantaneous online pre-selling of the runway items - available for three days only - that captured the hearts and minds of those not included on the guest list. |
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QR Codes: From wine labels to book covers to business cards, the QR code is becoming a marketing must-have. Taking advantage of these nifty little symbols is fashion designer Norma Kamali. Foregoing the standard runway presentation, pieces from and photographs of Kamali's Fall 2010 line were, for a limited time, on display in her store for anyone to view. After downloading a free app from ScanLife Mobile Technology onto their smartphones, visitors could scan QR codes which accompanied the displays to access videos, images, press clips, and other bits of behind-the-scenes information. Items from each of her lines, including the budget friendly NK for Walmart and eBay collections as well as the higher priced OMO collection, were featured. And unlike the typical runway show, every item was immediately available for purchase. |
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Live Mobile Streaming:
Whether you're in the corner coffee shop or the corner cubicle, the ability to catch live streams of events online is just a click away. But what if you're riding on a crosstown bus? Or stuck in the waiting room of the doctor's office? Dolce & Gabbana took the live stream one step closer to fans by streaming both the D&G and Dolce & Gabbana shows directly to several different smartphones, including the iPhone and the Droid. For those stuck at the computer, the shows were also streamed live on the Dolce & Gabbana Facebook page. Too bad Gilt didn't have a haul of D&G to push later that day. |
"Business" Other Trends in this category
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| Sending Your Toy On A Luxury Vacation | 2010/03/09 |
| Mobile Browser Market Share By Country | 2010/03/08 |
| Trinity Mobile's Mobille Boarding Passes Service | 2010/03/05 |
| GE to Cargo Shipping Industry: Go Fly a Kite | 2010/03/05 |
| A Marketer’s Guide To Behavioral Economics | 2010/03/04 |
| Facebook Users Prefer Broadcast Media | 2010/03/04 |


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Monthly Trend Report 2009
2009년 12월 : (12.2009_TRENDBIRD) Monthly Trend Report_Sample
2009년 11월 : (11.2009_TRENDBIRD) Monthly Trend Report_Sample
2009년 10월 : (10.2009_TRENDBIRD) Monthly Trend Report_Sample
2009년 9월 : (09.2009_TRENDBIRD) Monthly Trend Report_Sample
2009년 8월 : (08.2009_TRENDBIRD) Monthly Trend Report_Sample
2009년 7월 : (07.2009_TRENDBIRD) Monthly Trend Report_Sample
2009년 6월 : (06.2009_TRENDBIRD) Monthly Trend Report_Sample
2009년 5월 : (05.2009_TRENDBIRD) Monthly Trend Report_Sample
2009년 4월 : (04.2009_TRENDBIRD) Monthly Trend Report_Sample
2009년 3월 : (03.2009_TRENDBIRD) Monthly Trend Report_Sample
2009년 2월 : (02.2009_TRENDBIRD) Monthly Trend Report_Sample
Annual Trend Report 2010 (샘플보고서 다운로드)
연간 트렌드 보고서 2010 소개 : (Intro) Annual Trend Report 2010
(01) "마케팅 / 비즈니스 / 컨슈머" 리포트 : (Marketing_Consumer) Annual Trend Report 2010
(02) "모바일 / 휴대폰 / 텔레콤" 리포트 : (Mobile_Telco) Annual Trend Report 2010
(03) "그린 / 친환경 / 대체에너지" 리포트 : (Green_CleanTech) Annual Trend Report 2010
(04) "인터넷 / 소셜미디어 / Web2.0" 리포트 : (Internet_SocialMeda) Annual Trend Report 2010
(05) "투자유치기업 / M&A / IPO" 리포트 : (Money_Funding_M&A) Annual Trend Report 2010
(06) "디자인 / 미래컨셉 / 디자인제품" 리포트 : (Design_Concept) Annual Trend Report 2010
(07) "아이디어 / 신제품 / 혁신제품" 리포트 : (Idea_NewProduct) Annual Trend Report 2010
(08) "헬스케어 / 바이오 / 의료기술" 리포트 : (Heatlhcare_BioTech) Annual Trend Report 2010
(09) "자동차 / 교통 / 운송기기" 리포트 : (Auto_Vehicle) Annual Trend Report 2010
(10) "럭셔리 / 패션 / 뷰티" 리포트 : (Luxury_Fashion_Beauty) Annual Trend Report 2010
Thanks, The Trendbird Team.
TRENDBIRD / Flacebo Corp.
(Future Trend Research & Consulting)