We all know that young folks use the social Web for personal purposes, from keeping tabs on family members to sharing party pics with friends. And yes, as we reported more than a year ago, they even use the social Web - gasp! - while at their places of employment. But they're also using more tech for work-related tasks, including interacting with customers and vendors and forming or strengthening new and existing partnerships.

According to a 5,595-person, 13-country survey from tech consultancy Accenture, since this generation has grown up with daily doses of technology in one form or another, "They don't see bright lines between work
and personal, virtual and physical, sanctioned and prohibited. It's not, 'Would you approve this, boss?' but, 'Whatever gets the job done.'"

Millenials may not be completely aware of their company's IT policies, including those on social media use. For example, only 40 percent of U.S. citizens ages 14-27 know what their company's IT policy is. That percentage dips to 38 percent in the U.K., 36 percent in Australia and a laid-back 25 percent in France. And even if millenials are aware of these policies, many choose to ignore them and bypass restrictions.

IT managers often see these behaviors as weaknesses - loopholes that allow for security breaches and loss of productivity due to distractions and heavy multitasking. But they might also be allowing millenials to work smarter, not harder.

For example, more young people are using real-time communication methods such as IM, thus reducing the amount of time checking email and waiting for an asynchronous response. In fact, 10 percent of respondents said supervisors used SMS and chat to communicate with them, and 20 percent more said they wished their bosses would use these media more.

Web apps are also gaining favor in the young workplace. Around 75 percent of respondents said they used online collaboration tools and applications for work purposes; many of these millenials also thought that workplaces should be improving their use of emerging technologies. "Globally," states the report, "about one-half of millennials have accessed online collaborative tools, online applications and open-source technologies from free public websites when those technologies are not available at work or when the versions offered at work don't meet millennials' expectations."

Young people's expectations are also high when it comes to selecting their next employer. Not only did 37 percent of respondents say they want to see state-of-the-art technology being used in their prospective workplace; just as recruiters and hiring managers often snoop around search and social sites to investigate a potential hire's character, the millenial job-hunter will check up on prospective companies, peers and bosses, as well.

To hear some respondents explaining their attitudes and behaviors in their own words, check out this video from Accenture:

Although these attitudes and work styles can clash with older managers' expectations, they can also provide great benefits to a workplace and team. "Millennials are more intimate with technology than any previous generation," the report states. "Even high school interns can now add value. Companies that figure out how to tap younger workers' tech savvy and listen to their ideas in a productive way will likely enjoy an increasingly strong innovation-based competitive advantage.


"Listen and learn. Millenials are a resource to be tapped, not a problem to be solved.:

What do you think of these results? Do they line up with your experiences using tech in the workplace and the attitudes and behaviors of your colleagues? Let us know in the comments.

[readwriteweb]

On Wednesday, I wrote about a battle looming between Apple and Google as discussions take place over the possibility of Apple making Microsoft’s Bing the default search engine on the iPhone.

Stepping back further than a single search engine fight, it’s evident that Google, Microsoft, Apple, and even Yahoo are now competing in numerous different business arenas.

The chart above illustrates many of the services these companies provide. Some of their products have been cornerstone revenue streams, and others are just at the beginning of development. But putting them up against each other really helps illustrate each company’s focus and their possible future directions of exploration.


Google

Although the company started in search and made billions of dollars in search-related advertising, it recently made the move into mobile software and hardware. Google is also moving to the desktop as hardware companies consider using Google’s Android operating system for tablet PCs and netbooks and Google continues developing its own Chrome OS. Google’s recent foray into mobile phones, with the Nexus One, signals a big shift for the company, but the lack of customer service might hinder customer adoption of its mobile products.


Microsoft

Microsoft really competes with everyone. It is on the desktop, in the cloud, on mobile devices, in your living room, answering search queries and navigating you to your favorite restaurant. So what’s next? Although the company invested in Facebook, and it offers some social features on its Xbox platform, it still needs to make a major leap into social networking. Another major gap is mobile phone hardware.


Apple

Apple’s success with Mac personal computers, the iPod, the iPhone and iTunes has allowed it to step back from the fray and avoid competing in search, news, maps and social networks. But the recent competition with Google over mobile phone software might change its attitude. Apple has close to $34 billion in cash and securities, which means that it can afford to make some big purchases in the search market — or any other market for that matter.

A side note: While looking at the comparisons of these four companies, it’s especially interesting to see that Apple is the only one of the four that charges for its online services, including calendar, contact sync and Web mail. Google, Microsoft and Yahoo all provide these cloud-based products free of charge.


Yahoo

Yahoo has not really added any new products or services over the last year, but it seems to do best with content-related products. Yahoo News is still the No. 1 news site, and Flickr continues to grow and remain a highly successful photo Web site. As the race really pushes toward mobile over the next few years, it’s going to be interesting to see how Yahoo decides to play in that space.


[nytbits]

Light Touch™ is an interactive projector that instantly transforms any flat surface into a touch screen. It frees multimedia content from the confines of the small screen, allowing users to interact with that content just as they do on their hand held devices – using multi-touch technology.

Light Touch™ has Holographic Laser Projection (HLP™) technology inside which creates bright, high-quality video images in WVGA resolution. Integrated infrared sensors detect motion and turn the projected image into a 10.1″ virtual touch screen, so the user can control the projector and interact with applications simply by touching the image.

The opportunities for Light Touch™ extend beyond consumer electronics and into retail spaces, the workplace and the home profoundly changing the way people interact with multimedia content and the built environment.  Light Touch™ has recently been named a CES Innovations Honoree in both the Media Player and Personal Electronics categories.

Light Touch™ is a reference product, available to key customers and partners. For more information, please contact us directly.

 

Accelerating Smart Grid Initiatives in Response to Strong Global Demand

Silver Spring Networks, a leading Smart Grid solutions provider, today announced the closing of a $100 million preferred equity round. The financing will be used for development of new smart grid applications, job growth and the continued expansion of Silver Spring’s global footprint.

“We have a terrific opportunity to accelerate the development and deployment of next generation smart grid initiatives,” said Warren Jenson, Chief Financial Officer of Silver Spring Networks. “At a time when world leaders have gathered in Copenhagen, we’re honored to be partnering with some of the most progressive utilities in the world to address energy efficiency by building out the smart grid. We are pleased to have a great set of investors that share our vision.”

The investment round was led by institutional investors and included existing investors Google Ventures, Foundation Capital, Kleiner Perkins Caufield & Byers and Northgate Capital.





About Silver Spring Networks

Silver Spring Networks is a leading Smart Grid solution provider that enables utilities to achieve operational efficiencies, reduce carbon emissions and empower their customers with new ways to monitor and manage their energy consumption. Silver Spring provides the hardware, software and services that allow utilities to deploy advanced applications, including Smart Metering, Demand Response, Distribution Automation and Distributed Generation, over a single, unified network.

Silver Spring’s Smart Energy Platform is based on open, Internet Protocol (IP) standards, allowing continuous, two-way communication between the utility and devices on the grid. Silver Spring has numerous deployments with leading utilities in the US and abroad, including Florida Power & Light, Pacific Gas & Electric, Pepco Holdings, Inc., Jemena Electricity Networks Limited and United Energy Distribution, among others.

  TRENDBIRD Exclusive !