"TRENDBIRD (What's Next Big Thing ?)" is a Social Trend Research & Consulting Service that instantly
                 delivers to you industry Expert information on Future Trends from around the World,
                 so you can recognize Opportunities and make informed Decisions Ahead of the Curve.

  BOOKMARK            [EMERGING TRENDS]     Mobile   Apple   Social   Consumer   Green   PDF


[Business] Marketers Buzz About ROI


   

US marketing executives were much more optimistic about the economic outlook in February 2010 than they were the year before, when the recession was in full swing, and many were planning to increase budgets, according to the “Marketing Trends Report 2010” from Anderson Analytics and the Marketing Executives Networking Group (MENG). But they have become even more focused on getting a good return on their marketing investments.

Anderson and MENG found that “marketing ROI” had jumped to become the most important trend to marketing executives. Social media cracked the top 10 this year, when 72% of respondents were planning a social strategy. The two concepts were also key when combined: Social media ROI was an important buzzword for 36% of executives.


사용자 삽입 이미지



But even though marketers are on board with the idea that social is key to their overall strategy, many are sick of hearing about it. In addition to being one of the most important buzzwords, social media was considered the most annoying, with nearly 30% of executives tired of it. Twitter, specifically, got on the nerves of nearly 15% of respondents, and social networking rounded out the top three trends marketers were most tired of hearing about.

Regardless, social spending will increase. A separate survey of US marketing execs by Ad-ology indicated social tactics were the most likely to increase in 2010.


사용자 삽입 이미지



While Ad-ology respondents likewise took interest in the ROI trend, they were not planning to focus on increasing returns this year.

“Despite continuing discussion of the importance of return on investment, ROI measurement ranked 9th out of 15 possible when asked for their top three mandates,” the report said.


[emarketer]

"Business" Other Trends in this category

75% of Online Gamers Have Bought Virtual Goods2010/07/27
The Infomercial Business Goes Mainstream2010/07/27
Eco-Index Rates The Sustainability Of Apparel Brands2010/07/26
(Trendbird) Zonga Mobile Wi-Fi for Travellers2010/07/22
(Video) Social Biking Innovation - YOXI2010/07/22
Amazon Sells More E-Books Than Hardcovers2010/07/21
New Cafe Trend ? A iPads at Every Table2010/07/21
High-End Home Swapping Model - Luxe2010/07/21
The 2010 World Cup : A Global Twitter Conversation2010/07/20
Location-Based Classifieds in 140 Characters2010/07/19

TAG , , , , , ,

 




 TRENDBIRD (Future Business Opportunities)는 분야별 전문가들이 글로벌 시장의 핵심적인 신규사업 및 미래동향 정보를 글로벌시장과 시차없이 제공하여, 미래의 사업기회를 적시에 포착할수 있도록 조력하는 미래 트렌드 리서치 및 컨설팅 서비스 입니다.



 서비스 컨셉 및 커버리지





  Trendbird의 미래 사업기회 발굴 방법론





  서비스 프로세스





  Monthly / Annual Trend Report 샘플 보고서 보기




Monthly Trend Report 2009

 2009년 12월 : (12.2009_TRENDBIRD) Monthly Trend Report_Sample
2009년 11월 : (11.2009_TRENDBIRD) Monthly Trend Report_Sample
2009년 10월 : (10.2009_TRENDBIRD) Monthly Trend Report_Sample
2009년 9월 : (09.2009_TRENDBIRD) Monthly Trend Report_Sample
2009년 8월 : (08.2009_TRENDBIRD) Monthly Trend Report_Sample
2009년 7월 : (07.2009_TRENDBIRD) Monthly Trend Report_Sample
2009년 6월 : (06.2009_TRENDBIRD) Monthly Trend Report_Sample
2009년 5월 : (05.2009_TRENDBIRD) Monthly Trend Report_Sample
2009년 4월 : (04.2009_TRENDBIRD) Monthly Trend Report_Sample
2009년 3월 : (03.2009_TRENDBIRD) Monthly Trend Report_Sample
2009년 2월 : (02.2009_TRENDBIRD) Monthly Trend Report_Sample
 


Annual Trend Report 2010 (샘플보고서 다운로드)

연간 트렌드 보고서 2010 소개 : (Intro) Annual Trend Report 2010 

(01) "마케팅 / 비즈니스 / 컨슈머" 리포트 : (Marketing_Consumer) Annual Trend Report 2010 
(02) "모바일 / 휴대폰 / 텔레콤" 리포트 : (Mobile_Telco) Annual Trend Report 2010 
(03) "그린 / 친환경 / 대체에너지" 리포트 : (Green_CleanTech) Annual Trend Report 2010 
(04) "인터넷 / 소셜미디어 / Web2.0" 리포트 : (Internet_SocialMeda) Annual Trend Report 2010
(05) "투자유치기업 / M&A / IPO" 리포트 : (Money_Funding_M&A) Annual Trend Report 2010 
(06) "디자인 / 미래컨셉 / 디자인제품" 리포트 : (Design_Concept) Annual Trend Report 2010 
(07) "아이디어 / 신제품 / 혁신제품" 리포트 : (Idea_NewProduct) Annual Trend Report 2010 
(08) "헬스케어 / 바이오 / 의료기술" 리포트 : (Heatlhcare_BioTech) Annual Trend Report 2010 
(09) "자동차 / 교통 / 운송기기" 리포트 : (Auto_Vehicle) Annual Trend Report 2010 
(10) "럭셔리 / 패션 / 뷰티" 리포트 : (Luxury_Fashion_Beauty) Annual Trend Report 2010




  Credit & 대표 기업 Client List !

    


  연간 Membership 서비스 내역 및 가격 .






관심있으신 기업 담당자분들께서는 trendbird@gmail.com으로
본인이 소속된 조직명과 부서명, 직책 및 연락처를 알려주시면,
Trendbird Membership 서비스 소개자료를 발송해드리도록 하겠습니다.



Thanks, The Trendbird Team.

TRENDBIRD / Flacebo Corp.
(Future Trend Research & Consulting)



 
 
prev
next
1 ... 591592593594595596597598599 ... 4019