[Consumer] Males vs. Females in Social Networks
We have tracked down this information for a number of social network sites (19 of them). All the major ones have been included, like Facebook, MySpace and Twitter and also some of the most popular social news sites; Digg, Reddit and Slashdot.
Full list of sites in this mini study:
Facebook, LinkedIn, MySpace, Twitter, Slashdot, Reddit, Digg, Delicious, StumbleUpon, FriendFeed, Last.fm, Friendster, LiveJournal, Hi5, Imeem, Ning, Xanga, Classmates.com, Bebo.
To determine the ratio between male and female users on these sites we used site demographics data for the United States gathered from Google’s Ad Planner service.
Male/female site user statistics
Before we move on to the chart, here are a few quick observations based on the results we got.
- 84% (16 out of 19) of the sites have more female than male users.
- The social news sites Digg, Reddit and Slashdot have significantly more male users than female. The standout here is Slashdot which takes male geekdom to new heights with 82% male users.
- If we hadn’t included the three social news sites, all of the sites would have had more females than males.
- Twitter and Facebook have almost the same male-female ratio; Twitter with 59% female users and Facebook with 57%.
- The most female-dominated site? Bebo (66% female users), closely followed by MySpace and Classmates.com (64%).
- The average ratio of all 19 sites was 47% male, 53% female.
And here’s a chart with the male/female ratio for all the sites, for your viewing pleasure:
[pingdom]
"Consumer" Other Trends in this category
| Simultaneous Web Surfers and TV Watchers | 2010/03/18 |
| 90% of Local Shoppers Search Online First | 2010/03/17 |
| Twitter Users Not So Social After All | 2010/03/16 |
| The New Japanese Consumer | 2010/03/15 |
| (PDF) Consumers Do Not See ‘Green’ As The Only Purchasing Factor | 2010/03/11 |
| Can Luxury Brands Make Friends ? | 2010/03/10 |
| Consumer Credit Rises For First Time In Year | 2010/03/09 |
| Mobile Users Want Personalized Services | 2010/03/08 |
| (PDF) The Millennials: Confident. Connected... | 2010/03/05 |
| (Video) The State of the Internet | 2010/03/04 |


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연간 트렌드 보고서 2010 소개 : (Intro) Annual Trend Report 2010
(01) "마케팅 / 비즈니스 / 컨슈머" 리포트 : (Marketing_Consumer) Annual Trend Report 2010
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(07) "아이디어 / 신제품 / 혁신제품" 리포트 : (Idea_NewProduct) Annual Trend Report 2010
(08) "헬스케어 / 바이오 / 의료기술" 리포트 : (Heatlhcare_BioTech) Annual Trend Report 2010
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Thanks, The Trendbird Team.
TRENDBIRD / Flacebo Corp.
(Future Trend Research & Consulting)