| As this chart shows, making the iPhone more than just another Mac product and attracting non-Mac buyers, Apple has been able to turn in record sales numbers. It needs to do the same thing with the iTablet.
The study also found Apple had better hurry up if they want to capture any of the netbook market because many consumers, both Mac and PC owners, have already bought a netbook and many more plan on buying one soon. Retrevo’s Gadgetology study, a survey of online users conducted by an independent panel, provided these interesting insights into the rumored Apple tablet.
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How Much Will Consumers Pay?
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| With a rumored price of 0, Apple is going to have an easier time getting Mac owners to pay for a tablet than non-Mac owners. In the study, 68% of Mac owners said they would pay more than 0 for a tablet. PC owners don’t seem to have the same pain threshold as Mac owners with only 36% of PC owners saying they’d be willing to pay more than 0.
How Much Would You Pay for the Rumored Apple Tablet? |
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Apple Netbook, Now or Never |
It’s possible that iTunes will add the iBook store and Apple will enter the e-Book market putting the tablet up against Amazon’s Kindle. It’s also possible they’ll position it more as a mobile media player and computer and treat it more as a netbook to compete with all the other netbook vendors currently grabbing laptop market share. If they go the netbook route they will have some catching up to do. The Gadgetology study indicated that 37% of Mac owners already own or plan to buy a netbook this year. Even worse for Apple is the fact that Apple has already lost the early adopters like the 59% of the iPhone owners who responded to the survey saying they already own or plan to buy a netbook this year.
Do you plan to buy your first netbook this year?
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Conclusion
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| Based on Retrevo’s Gadgetology study, if Apple wants to grab a larger market and get in on the netbook craze it will need to attract PC owners to generate significant sales. To convert PC owners to Apple owners, Apple must consider a (close to) $600 price point for the tablet and they must not delay bringing it to market. | | |
TRENDBIRD 
Trend Report - (Feb.2010)
Monthly Trend Report 2009
2009년 12월 : (12.2009_TRENDBIRD) Monthly Trend Report_Sample
2009년 11월 : (11.2009_TRENDBIRD) Monthly Trend Report_Sample
2009년 10월 : (10.2009_TRENDBIRD) Monthly Trend Report_Sample
2009년 9월 : (09.2009_TRENDBIRD) Monthly Trend Report_Sample
2009년 8월 : (08.2009_TRENDBIRD) Monthly Trend Report_Sample
2009년 7월 : (07.2009_TRENDBIRD) Monthly Trend Report_Sample
2009년 6월 : (06.2009_TRENDBIRD) Monthly Trend Report_Sample
2009년 5월 : (05.2009_TRENDBIRD) Monthly Trend Report_Sample
2009년 4월 : (04.2009_TRENDBIRD) Monthly Trend Report_Sample
2009년 3월 : (03.2009_TRENDBIRD) Monthly Trend Report_Sample
2009년 2월 : (02.2009_TRENDBIRD) Monthly Trend Report_Sample
Annual Trend Report 2010 (샘플보고서 다운로드)
연간 트렌드 보고서 2010 소개 : (Intro) Annual Trend Report 2010
(01) "마케팅 / 비즈니스 / 컨슈머" 리포트 : (Marketing_Consumer) Annual Trend Report 2010
(02) "모바일 / 휴대폰 / 텔레콤" 리포트 : (Mobile_Telco) Annual Trend Report 2010
(03) "그린 / 친환경 / 대체에너지" 리포트 : (Green_CleanTech) Annual Trend Report 2010
(04) "인터넷 / 소셜미디어 / Web2.0" 리포트 : (Internet_SocialMeda) Annual Trend Report 2010
(05) "투자유치기업 / M&A / IPO" 리포트 : (Money_Funding_M&A) Annual Trend Report 2010
(06) "디자인 / 미래컨셉 / 디자인제품" 리포트 : (Design_Concept) Annual Trend Report 2010
(07) "아이디어 / 신제품 / 혁신제품" 리포트 : (Idea_NewProduct) Annual Trend Report 2010
(08) "헬스케어 / 바이오 / 의료기술" 리포트 : (Heatlhcare_BioTech) Annual Trend Report 2010
(09) "자동차 / 교통 / 운송기기" 리포트 : (Auto_Vehicle) Annual Trend Report 2010
(10) "럭셔리 / 패션 / 뷰티" 리포트 : (Luxury_Fashion_Beauty) Annual Trend Report 2010
Thanks, The Trendbird Team.
TRENDBIRD / Flacebo Corp.
(Future Trend Research & Consulting)