[Business] Instant Local Gifts Via SMS - KangoGift
Back in 2006 we wrote about cadeaucode.nl, a Dutch site that lets mobile users send each other gifts by text message. Now from across the ocean comes KangoGift, a new site that enables similar capabilities.
Launched into beta last week, KangoGift has partnered with a variety of gift retailers starting in its home base of Harvard Square, Mass. Now anyone in the world can visit KangoGift.com to purchase a gift for a friend or loved one in that neck of the woods, providing that person's mobile number in the process.
As soon as they place their order, a text voucher for that gift is delivered instantaneously to the recipient, who can then redeem it as soon as they choose. Real-world goods currently on offer through KangoGift include gourmet sweets, foods and flowers, but a selection of free, virtual gifts are available as well.
KangoGift hopes to expand throughout the US in the near future. Retailers of gifts and treats: start lining up now! ;-) And for more on real-time commerce, real-time marketing and real-time everything else, check out trendwatching.com's latest briefing on NOWISM.
About KangoGift
KangoGift is a fun and quick way for people to send gifts as text message (SMS) vouchers to their friends' cell phones. Gift recipients then stop by a store, present their voucher, and redeem their gift. KangoGift helps its retail partners increase revenue, store traffic, and brand image.
KangoGift's beta site launched in October, 2009 in Cambridge, MA with a great selection of items from the most popular businesses in Harvard Square. At its core, KangoGift helps connect friends through the site's ability to send instant gifts that range from small things like a cup of coffee for an afternoon break or occasional gifts such as flowers or dinner. KangoGift also offers virtual gifts for those who don't know someone in Boston, but still want to share the fun of sending a KangoGift to a friend's phone.
KangoGift was founded by Todd Horton and a team of extremely talented and experienced internet, marketing, and gift-giving executives. Todd's 10+ years working with internet companies in the US, Korea, China, and across Europe have provided him with unique insight into the emerging opportunity of virtual goods and mobile commerce. KangoGift is committed to ensuring that all customers and corporate partners have a great experience. We invite your feedback into ways we can make KangoGift even more fun to use!
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