An Accenture survey of US banking customers estimates that up to 30 percent of a bank’s customer base today is vulnerable. Elsewhere in the world, customer behaviors, attitudes and preferences have also been forcibly altered by the global economic downturn.

As banking customers everywhere reconsider their financial accounts and banking options, high-performing banks not only need to retain their current customers but also have an opportunity to acquire new ones.

Banks today must take a strategic approach to customer acquisition and retention that makes the best use of available time, talent and money. A strategic approach can help a bank to:

• Create actionable customer segmentation.
• Develop flexible solutions and sophisticated pricing protocols.
• Execute the right channel mix the right way.
• Implement metrics that enable ongoing improvements.

Many banks today are in a fight for their lives, but some will differentiate themselves by moving to a banking model that is demand-driven and customer-based. Such a move can also improve overall efficiencies and inspire a broader operating model transformation that will be the key to achieving sustainable, long-term profitability.

Download PDF Report : http://www.accenture.com/NR/rdonlyres/687CF54B-DF85-4B19-B1C4-9A51A18D7BB8/0/Accenture_Banking_The_Point_Customer_Imperative_Full_Report.pdf

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